Purpose and History Essay

If they asked most people who committed the first crime they probably would say Eve giving the apple to Adam was the first crime. When you think about it though, the only crime she did was disobeying God. The first crime that was committed was by her son Kane when he killed Abel. This is why people commit crimes today. Since then developers have come up with a couple of different models for prison development. The first model is the Auburn system with the Pennsylvania model later following. With the rise of both models, the developers came up with prison labor that has been implemented in all of prisons today. When prisons first started, it was not intended for inmates. Prisons were designed for people who could not meet their financial obligation. It was also a place where they could hold people waiting to be tried in court as well as convicts waiting to be sentenced. Later prison became a place where they could hold convicted criminals as they tried to reform them back into society. According to â€Å"History and Development of Prisons† (2012), the main emphasis of prison was strict discipline and hard labor. The â€Å"History and Development of Prisons† (2012) also believed that the unsanitary conditions and lack of welfare for inmates spread throughout the nation as they came up with some different models for prisons. The earliest model that was put into place for a prison was the Auburn model. The Auburn model was developed in 1816. This model was designed so that inmates could live and eat with each other. The drawback to this model was that an inmate would get in major trouble if they were caught interacting. This model became the model prison for multiple state prisons around the US. Sing Sing is one of the famous prisons known for using this model. Over 10 years later they built a prison in Pennsylvania, and they used a solitary model for this design. The solitary model was designed so an inmate could stay in their cell and not even see other inmates. In 1829 the developers came up with another model for prisons. This model was the Pennsylvania model. This model was a little similar to later Auburn model to fact that they used to solitary model design. In this model inmates were not allowed to see face to face. With the Pennsylvania model came with what is the Victorian era. In the Victorian era the main emphasis for this was hard labor. Not labor as far as working in the fields, but physical training. This era actually believed in making there inmates suffer physically. In this era they wanted to make prison as hard as it possibly could. The cells in this era were designed so inmates could get to and from work without even seeing fellow inmates. This era was also notorious for bringing in scientist to determine the smallest amount of food that an inmate possibly could eat and still survive. Then they had other scientist who would take this food and develop ways to make this food feel, smell, and taste foul. Some inmates would die from malnutrition because they just could not take it. Labor in prisons is really starting to rise. Corporations are saving millions of dollars in money where they usually would have to hire workers to do, is being done by inmates. There is an organization in Florida called PRIDE (Prison Rehabilitative Industries and Diversified Enterprises) where inmates are processing different meats like pork, chicken, and beef. The meats that they are being process are served in the local schools in that area. Down in West Texas they have what is known as a mattress factory where inmates are assembling mattresses to be disbursed throughout all the Texas prisons. Prison systems are finding ways to get cheap labor out of inmates while they are inside the system. On the other hand some of the labor done in prisons is just pointless. In Louisiana they have â€Å"chain gangs† and in Texas they have the â€Å"ho squad.† Both these crews will go out to an unknown location and just do pointless labor. In conclusion it is no secret who committed the first crime. With this crime being committed, it made developers want to come up with a few ways to mold different styles of prisons. Each model was designed so that an inmate would never want to go there again. Each model developed came with a job that had to be done as well. Reference Page Elk, M. (2011). The Hidden History of ALEC and Prison Labor. Retrieved from http://www.thenation.com University Of Phoenix. (2007). THE FIRST PENITENTIARIES: ENGLAND AND NORTH AMERICA . Retrieved from University Of Phoenix, CJA/234 website.

Cyber war Vs Cyber terrorism Essay

In this time and era, we have witnessed the emergence of electronic resources as the most important development of the modern day communication system. Technologies such as cellular phones, home computers, the internet and websites have added another dimension to the way we live our lives today. This presentation seeks to address and analyse the negative and positive aspects in view of the introduction of computers and telecommunications techniques as follows: Firstly, it raises awareness with regard to the new age of crimes, termed as cyber crimes. The paper focuses, in particular, on the difference between the two common types of cyber crimes, cyber war and cyber terrorism. Secondly, the paper examines the limitations and impact of having graduates through e-learning. Thirdly and lastly, the paper discusses on whether computer practitioners should be required to have a practicing license as it is with other professionals such as doctors, lawyers and teachers. 1. (a) Difference Between Cyber War and Cyber Terrorism The end result of both cyber war and cyber terrorism is the same, to damage critical infrastructures and computer systems. The major difference being  that cyber war is launched by governments whereas cyber terrorism is launched by individuals or a group of individuals. Cyber war, often done in conjunction with traditional military attacks, is an organised attack by one nation against another nation’s information and communication systems with an aim of gaining an advantage over the enemy by disrupting their ability to fight back. Cyber war attacks often targets an enemies systems such as command and control systems, intelligence collection and distribution, information processing and distribution, tactical communication, troop and weapons positioning and so on. For instance, when the United States of America invaded Iraq, they disrupted the country’s communication and defence systems, crippling their ability to find and take down US aircrafts. On the other hand, cybe r terrorism is when individuals or terrorist groups use computers, computer networks and the internet against persons or property to intimidate or coerce government, civilians, society in order to reach political, religious or ideological agenda. The things that are targeted are power plant systems, telephone systems, transportation systems, water or oil pipelines, financial institutions and so on. ([online] Available at: community.mis.temple.edu/mis2901001†¦[Accessed 5 April 2014]) Cyber terrorism takes many forms. One of the more popular is to threaten a large bank. The terrorist hacks into the bank’s system and then leave an encrypted message for senior directors demanding for a sum of money. If the bank does not cooperate, the terrorist threatens to use anything from logic bombs to electromagnetic pulses and high-emission guns to destroy the bank’s files. Most banks would rather pay the money than have the public know how vulnerable they are for fear of loss of business. ([online] Available at: csciwww.etsu.edu/../cases.htm [Accessed 6 April 2014]) One practical example is where banks in Zambia have lost an estimated US$4 million to cybercrime through Automated Teller Machines (ATMs) withdrawals. This was reported in the local Post newspaper dated 14 June 2013. This was after the state police discovered a scam in which three foreign criminals had recruited and trained Zambians in cyber-crime. ([online] Available at: www.postzambia.com/post-read †¦article [Accessed 6 April 2014]) Cyber terrorism can also include terrorists getting secret data from defence files, network with other terrorists, or raise and manage funds for terrorism by hacking. (b) Limitations and Impact of Having Graduates   Through E-learning E-learning has become an increasingly popular learning approach in higher educational institutions due to the rapid growth of internet technologies. Many foreign renowned universities offer all types of programmes ranging from Bachelor, Master and PhD programmes, to Short Courses. Essentially, emerging evidence suggests that having graduates through e-learning has substantial beneficial impact on social and economic development of our societies today and includes the following. It has enhanced skills development to would be graduates and their countries to cope with the demands of the 21st century where rapid change and globalisation is taking place. For instance, graduates have acquired an improved ability to conduct independent research, think critically to solve problems through the use of e-technology to communicate and collaborate. It has lead to an increased student turnover because of its flexibility and cost effectiveness and hence has broadened educati onal opportunity for many, especially financially disadvantaged students and those with disabilities. This has resulted in an increased human resource base and enhanced economic progress from direct job creation in the technology industry as well as from developing a better educated work force, much needed in developing countries such as Zambia. Online access promises a new access route for millions of students. This new approach of learning facilitates different students at different continents to attend the same classes almost at the same time. It has brought about improved learning methods and teachers have a more positive attitude towards their work and are able to provide personalized learning. On the other hand, although e-learning has brought about many benefits for students and organizations alike, it also has its limitations. In order to perform the tasks required by system, an e-learning environment requires basic state of the art equipment and minimum level of computer skills. Thus, a student that does not have the minimum computer knowledge, or have access to these equipment is disadvantaged and will not succeed in an e-learning program. Certain subjects, such as sports and public speaking, require physical exertion and practice. Thus, they cannot be applied in an e-learning environment. Needless to say, it can be a useful companion to traditional education for teaching backgroun d and technical information. A successful e-learning program requires students that are well organised, self motivated and have  good time management skills. In other words, an e-learning program is directly related to the amount of effort applied. Successful e-learning students are able to study independently and incorporate study time into their busy lives. Students that lack discipline and are not good at time management are disadvantaged and will not succeed. E-learning requires good reading and writing skills. Most activities and communications are written, and thus, the ability to efficiently interpret instructions is a critical skill to a successful e-learning program. Students that are not comfortable with the ability to express themselves through writing will not succeed in e-learning. 2. Are computer practitioners similar enough to other professionals that they should be required to have a License too? Licensing is not currently required for computer practitioners but is being considered by several professional computing organizations and is believed, in principle, as necessary as the certification and licensing of doctors, lawyers, teachers, hairdressers and other professionals. The question of licensing professional s in general is a very controversial and political question. Licensing generally means that to practice a certain profession requires a government licensee, usually administered through a professional organization. The general theory of licensing professional is that it is supposed to help the general public outside the professional to be assured that someone else is capable of doing certain jobs. For instance,  one of the top e-learning institutions, the University of Liverpool in conjunction with Laureate Online Education offer 41 distance learning courses from a wide area of disciplines. The notion that degrees through e-learning are perceived not to be as rewarding or valuable as full-time traditional degree has been proved not to be the case. In fact, in the late 1990s, the Quality Assurance Agency for Higher Education of the British Government measured academic excellence in more than 100 universities, including the Open University. Surprisingly, the Open University was ranked in the top ten of British Universities in terms of academic excellence. The only underlying difference between a traditional degree and e-learning degree is the manner in which information is conveyed. The traditional setup has been based on a face to face communication where students and lecturers are brought together at the same time and the same place in classes,  laboratories and recreation centers for the purpose of learning, whereas in e-learning systems use technology to separate the learner from the teacher, and the learner from the learning group while maintaining the integrity of the learning process. Follow up statistics placing the Open University in the top 10 with Oxford and Cambridge have been repeated for several years and cannot be statistically be explained as a mere coincidence. ([online] Available at: http.//www.webbasedtraining.com/ [Accessed 3 March 2014]) The main focus of this presentation is to gain insights into critical issues confronting two major stakeholders in the new era of WBT, the student and faculty. The question at hand requires objective views on the advantages and disadvantages of WBT from a student’s point of view as well as advantages of WBT from the college’s point of view. It further requires identifying ways that studying from a website is better than studying from written text as well as discuss in details the social and economical benefits and limitations of E-technology in Zambia. Systems Development Life Cycle The second part of this presentation discusses a linier Systems Development Life Cycle (SDLC) which is a technique used to assist developers effectively develop information systems. ‘Gaining competitive advantage and improving information delivery will urge an organization to restructure its activities. The information system has to be developed to suite the business scenario and objectives. It needs to be carefully planned and activities well thought of.’ (Ndhlovu, 2009). Thus, in an effort to answer the question at hand a description of the stages involved in a SDLC using annotated diagram shall be discussed. In addition, the discussion shall also include a description of techniques which can be used to investigate the existing system of an organization identifying the advantages and disadvantages of each and also give an alternative to SDLC for developing systems. Having said that, details of the mentioned topics in question is as follows. a) Web-Based Training Advantages and Disadvantages of WBT: Student’s Point of View Advantages Utilisation of the World Wide Web is a current and extensive source of  information and relatively easy to use. Some of the advantages from a student’s point of view include the following. There is unlimited source of information on the internet as compared to textbooks and class lectures as it provides a variety and quality of learning materials. Encountering a new experience of sourcing information on the web increases a motivation to learn among students. For example, the web allows browsing from one link to another on a particular subject or topic Access to meaningful resources foster critical thinking skills and allows the student to see new ways of interpreting and evaluating information. For instance, gathering view points and knowledge from various internet sites cause students to debate previously held values and ideas which they may have had misconceptions. Gain of competence with technology by learning to navigate and use the web successfully, apply computer skill s, use of conferencing tools such as e-mail and listservs. Integration of technology with content-related work provided a more meaningful interaction with the subject matter. For example, students reflected on the lack of relevance in acquiring computer skills in isolation noting that when combined with content, those applications become a tool to improve learning in their field of study. Technological aspects of course assignments encourage cooperative dialogue rather than isolation. For example, e-mail and listservs are used regularly providing a valuable resource for support and collaboration among classmates for help in completing assignments, support with technological frustration and to share acquired skills or content resources. In addition, e-mail communication with instructors gives a student individual attention that is not apparent in a traditional coursework setup. E-mail utilization has many assets that face-to-face classroom contact lacks. For example, student need not wait for class time in order to get or clarify a piece of information. The student who would normally shy away and not ask a question in class or participate in a class discus sion are more comfortable using e-mail as a medium of communication and thus is not left out on the much needed information. For the student, online course allows them to integrate work, family and school more efficiently as it eliminates travel time to and from class for commuters. Disadvantages The positive aspects of WBT are countered with some frustrations that are  experienced by some students. These include the following. Student lack of computer skills, internet server being down, difficulty in accessing computer, use of obsolete computers and lack of technical and instructional support are some of the frustrations that a student may encounter. Required assignments are time consuming as mastering computer application tools and learning to navigate the web efficiently take up most of the time. Advantages of WBT: College’s Point of View Higher education is evolving, consumer needs are shifting, and competition for students is increasing. Consequently, institutions must be driven to some extent by the needs and demands of the consumer. To satisfy the unique needs of growing numbers of nontraditional students and to make graduate degrees more attractive and feasible, the availability of online courses and distance learning opportunities is essential. Most of the faculties consider technology applications in university courses as the wave of the future citing their main reason for wanting its continuity as mainly being the benefits they believe their students receive. Moreover, in this time and era, a faculty member who does not use technology is often considered out of date and out of touch with skills that are needed for the coming millennium. Faculty respondents consistently identified convenience and improved learning as advantages for students enrolled in Web-based instruction. Other advantages identified by facul ty are as follows. Students gain knowledge on how to use numerous technology-based applications such as e-mail, PowerPoint, listservs, graphics programs, and HTML, many of which are considered essential skills for today’s workforce. Students also gain comfort with the medium, anxiety levels are reduced, and they are more willing to explore the potential of technology applications. Students tend to become independent learners, are more motivated to explore related topics on their own, and develop critical thinking skills. The quality of completed assignments is often better than in the traditional classroom because students have more time for reflection and better access to resources. More information can be included in a course with the potential for students to expand on the information received by providing links to related sites. Many students will click on a link more readily than obtaining a print resource identified in a bibliography. Students learning how to access the extensive  resources available on the WWW, online databases, and other technology-based resources. Student convenience. For example, online classes provide students with 24-hour access, eliminate the need to travel or find parking, and eliminate scheduling conflicts with jobs or family. These advantages may particularly benefit graduate students and nontraditional students. Connecting s tudents with technology allows the student to become part of a global community. Information and ideas can be exchanged with other students and experts throughout the world using e-mail and listserv discussions. Collaboration and communication among students are fostered, as well as communication between instructor and student. Online Studying Vs. Written Text Studying Among the several ways that studying from a website is better than studying from written text three distinct ways include the following. Text books become outdated almost immediately after publication and cannot be updated until the next publication which may take several years down the line. Information on the website can be updated daily and printing errors are corrected immediately. Written text is limited to the information on the page whereas educational websites can link to an infinite number of other educational sites to give supplemental detail in as much as possible on a particular subject or topic. Textbooks are limited to the points of view of their authors whereas the website allows multiple view points, which is essential for critical thinking especially if the author is too vague about a particular topic. ([online] Available at: English.varsavskyfoundation.org/education [Accessed 7 March 2014]) b) Social and Economical Benefits and Limitations of E-technology in Zambia Zambia is one of a number of countries in the Southern African region that have sought to include e-technology in its national development plans. E-technology is believed to contribute to improving development outcomes in two main ways: E-technology-based knowledge and products contribute directly to wealth creation. The use of e-technology contributes indirectly to national development through its impact in social and economic sectors such as agriculture, health and education, and by empowering individuals to take advantage of new opportunities. For example,  AfriConnect, in partnership with the Zambian Ministry of Education, have been piloting a project aimed at bringing web-based e-learning to schools in different parts of the country. The objective is to move from the traditional chalk-and-talk pedagogy to enquiry-based learning, while at the same time bringing the option of lifelong learning to people who have already left school. Individuals also benefit from the availability and use of e-technology in a number of ways. For example, by substituting phone calls for travel, which saves time and money, and by using e-technology to obtain information on prices, for their own produce and for purchases. In these various ways, e-technology can have a significant impact on a country’s ability to achieve the Millennium Development Goals (MDGs). There are, however, also constraints on the potential impact of e-technology in many developing countries. These constraints include inadequate technical infrastructure, limited human skills to use available networks and services, the relatively high cost of communications equipment, and poor policy and regulatory environments. These factors reduce the scope for countries and communities to realise the potential of e-technology for development. Question 2 Solution (a) Model of the Systems Development Life Cycle highlighting the maintenance PhaseThe systems development life cycle (SDLC) is a conceptual model used in project management that describes the stages involved in an information system development project, from an initial feasibility study through maintenance of the completed application. In general, an SDLC methodology follows the following steps: 1. Planning Stage The existing system is evaluated. Deficiencies are identified. This can be done by interviewing users of the system and consulting with support personnel. 2. Analysis Stage The new system requirements are defined. In particular, the deficiencies in the existing system must be addressed with specific proposals for improvement. 3. Design Stage The proposed system is designed. Plans are laid out concerning the physical  construction, hardware, operating systems, programming, communications, and security issues. The new system is developed. The new components and programs must be obtained and installed. Users of the system must be trained in its use, and all aspects of performance must be tested. If necessary, adjustments must be made at this stage. 4. Implementation Stage The system is put into use. This can be done in various ways. The new system can be phased in, according to application or location, and the old system gradually replaced. In some cases, it may be more cost-effective to shut down the old system and implement the new system all at once. 5. Maintenance Stage Once the new system is up and running for a while, it should be exhaustively evaluated. Maintenance must be kept up rigorously at all times. Users of the system should be kept up-to-date concerning the latest modifications and procedures. (b) The systems development life cycle (SDLC), also referred to as the application development life-cycle, is a term used in systems engineering, information systems and software engineering to describe a process for planning, creating, testing, and deploying an information system.[1] The systems development life-cycle concept applies to a range of hardware and software configurations, as a system can be composed of hardware only, software only, or a combination of both.[2] The waterfall model is a sequential design process, often used in software development processes, in which progress is seen as flowing steadily downwards (like a waterfall) through the phases of Conception, Initiation, Analysis, Design, Construction, Testing, Production/Implementation, and Maintenance. What is systems development life cycle (SDLC)? (SDLC is also an abbreviation for Synchronous Data Link Control.) The systems development life cycle (SDLC) is a conceptual model used in project  management that describes the stages involved in an information system development project, from an initial feasibility study through maintenance of the completed application. Various SDLC methodologies have been developed to guide the processes involved, including the waterfall model (which was the original SDLC method); rapid application development (RAD); joint application development (JAD); the fountain model; the spiral model; build and fix; and synchronize-and-stabilize. Frequently, several models are combined into some sort of hybrid methodology. Documentation is crucial regardless of the type of model chosen or devised for any application, and is usually done in parallel with the development process. Some methods work better for specific types of projects, but in the final analysis, the most important factor for the success of a project may be how closely the particular plan was followed. In general, an SDLC methodology follows the following steps: 6. The existing system is evaluated. Deficiencies are identified. This can be done by interviewing users of the system and consulting with support personnel. 7. The new system requirements are defined. In particular, the deficiencies in the existing system must be addressed with specific proposals for improvement. 8. The proposed system is designed. Plans are laid out concerning the physical construction, hardware, operating systems, programming, communications, and security issues. 9. The new system is developed. The new components and programs must be obtained and installed. Users of the system must be trained in its use, and all aspects of performance must be tested. If necessary, adjustments must be made at this stage. 10. The system is put into use. This can be done in various ways. The new system can phased in, according to application or location, and the old system gradually replaced. In some cases, it may be more c ost-effective to shut down the old system and implement the new system all at once. 11. Once the new system is up and running for a while, it should be exhaustively evaluated. Maintenance must be kept up rigorously at all times. Users of the system should be kept up-to-date concerning the latest modifications and procedures.

Alzheimers Disease Research Paper Example | Topics and Well Written Essays - 750 words

Alzheimers Disease - Research Paper Example He begins to forget the names of acquaintances, relatives or even members of the family. When the disease starts getting worse, the patient may even forget how to eat, drink or go to toilet. His behavior may become violent and intolerant. Such patients are in need of proper care despite the frustration arising among the members of his family. One is more at the risk of having this disease if he had a similar case in his family. Alzheimer’s disease has become the seventh major death cause in the United States and at present 5.3 million Americans are Alzheimer’s patients (Alzheimer’s Association, 2010). These are anomalous collections of a protein, known as beta-amyloid, inside the neurons, which may form due to abnormal processing of this protein. When an inflammation occurs in the region of these plaques, it causes the death of the neurons. Let’s discuss the symptoms with respect to stages. Stage 1, mild stage, may have symptoms like losing way, trouble in calculating bills, asking something repeatedly, taking longer to perform daily tasks, having trouble in decision-making and problem-solving, putting things in weird places, withdrawing from social life, and showing attitude problems. Stage 2, moderate stage, shows symptoms like requiring assistance in performing daily tasks, forgetting recent happenings and acquaintances, mixing up distant past with recent past, having language problems, wandering away, becoming depressed, facing insomnia and eating troubles. Stage 3, severe stage, has symptoms like being unable to feed oneself, control bowel and urinary movements, speak, read, write or recognize members of the family. Memory vanishes away totally (American Health Assistance Foundation, 2010). Alzheimer’s disease does not have a specific treatment; however, measures can be taken to help patients maintain their mental health and normal behavioral patterns to slow down the progress of the disease (National Institute on Aging, 2010). The

ACCT 2200 Financial Accounting Essay Example | Topics and Well Written Essays - 500 words

ACCT 2200 Financial Accounting - Essay Example What does the phrase â€Å"our arguments suggest a pessimistic prognosis for would-be reformers† mean? The phrase means that in the light of arguments presented, it will be a bad omen for reforming planners. The shift in corporate ethics (described on pg 13) was from what to what? The shift in corporate ethics was from what is morally right to what is technically legal. Who benefits if auditors are biased? If auditors are biased, obviously the corrupt management will be benefited along with some benefit for auditors. Who suffers, if auditors appear to be, but are not in fact independent? If auditor's independence is compromised, the stakeholders will suffer. In 2000, the SEC proposed a rule that auditing firms should not be allowed to also provide consulting services to companies they are auditing. How did the accounting firms respond? The major accounting firms lobbied hard against the proposed limitations on their consulting work and dramatically increased their political contributions to the major political parties. What is the last sentence of the section â€Å"a brief history of audit regulation†? In legislation, the proverbial devil lurks in the details - details that special interests can often successfully influence as long as politicians project the image of decisive action to the broader public.

How do the Memorial Day Massacre and the UAW sit-down strikes compare Essay - 1

How do the Memorial Day Massacre and the UAW sit-down strikes compare - Essay Example twentieth century; however, the same violence erupted between the workers and the state/private police from the nineteenth to the early twentieth centuries. During the nineteenth centuries, Homestead Strikes, Haymarket Affair, 1902 Coal Strike, and Ludlow Massacre occurred and showed that the companies and local government worked closely to stifle labor organizations’ freedom of speech and assembly. On May 1886, the workers at the McCormick Harvesting Machine Co. in Chicago staged a strike, as they demanded a shorter work day. On May 3, police were used to defend strikebreakers and a fight took place; one person was killed and several others were injured. On May 4, some 20,000 demonstrators were expected to show up at Haymarket Square, but rain and cold lowered the numbers down to around 1,500. The gathering was nonviolent until a police official sent a dispersal unit. Someone threw a pipe bomb into the police ranks, which instantly killed four policemen and sixty civilians. The police fired back and killed several workers. The Homestead strikes featured a greater degree of violence, as the company used private militia to respond to workers on strike. In 1892, the Homestead lodges of the Amalgamated Association of Iron and Steel Workers and the Carnegie Steel Company, Limited conflicted during the negotiations for several months and what happened next was The Homestead Strike. Union and non-union workers united and supported their leader Hugh ODonnell. Henry Clay Frick from the company made arrangements with Pinkertons National Detective Agency of New York, so that 300 strike-breaking detectives, called the â€Å"Pinkertons,† would break the strike. Workers sounded alarms when the Pinkertons were seen. No one could say who started the gun shooting, but the detectives fired on the workers and wounded some of the latter. Six days after this, the National Guard of Pennsylvania arrived in Homestead, as ordered by Governor Robert E. Pattison. The company then threw

Population ontrol Research Paper Example | Topics and Well Written Essays - 1000 words

Population ontrol - Research Paper Example Population growth control has born fruits in developing nations. Most of these nations experience declining populations that resulted from the population growth control initiatives (Binstock & George, 1990). In developing countries, the rate of fertility is said to be over six per cent. The use of contraceptives is despised. This means the population control problem has not been solved (Eastwood & Lipton, 1999). According to Eastwood & Lipton (1999), the death rate affects the population projections and population growth control. The highest population growth is found in the poorest countries. The relationship between poverty and population growth is seen as inconsequential where fertility is high in the poorest percentage of the developing countries (Eastwood & Lipton, 1999). This leaves substantial room for debate to the appropriateness of population growth control. Population growth control is perceived to be either ethical or unethical. Population growth control is directly proportional to the quality of life (Livi-Bacci & De Santis, 2004). According to some collective initiative approaches, family planning policy or policies are influential tools to enhance the development. The approach views population growth in terms of sharing resources and development of infrastructure. According to Cleland, low population growth in some countries had led to economic growth.... According to Cleland, low population growth in some countries had led to economic growth. This has been helpful in fertility and poverty reduction. Population growth control is driven by a practical rationale of offering quality health care and upbringing to the family. The need to have a quality life and health populations is seen as the major reason for population control (Binstock & George, 1990). As a result, it is rational to pro-active to safeguard the future as pro population control growth collective urges (Eastwood & Lipton, 1999). According to the research, there is no clear dichotomy when it comes to the relationship between poverty and fertility. Binstock and George (1990) argue that poor people can choose large families as a rational way of dealing hardships. Large populations are expected to strain the ability of the government to avail quality services (Livi-Bacci & Gustavo, 2004). This must be perceived in terms of projections (Birdsall & Allen, 2001). Population grow th means the policies makers must keep evaluating the policies and projections. A fifth of the world’s richest people use resources over sixty six times compared to the world's poorest fifth (Eastwood & Lipton, 1999). This suggests that the little population growth in western nations means wastage of resources. Research shows they spend more than the poor nations where population growth is not controlled. The argument that population control is ethical fails to answer the concern by the over usage of resources in the developed countries (Eastwood & Lipton, 1999). The morality of using family control measures has been a source of controversy. In some remote cultures, population control is viewed to be unethical and

Debenhams Strategy of Consumer Buying Behavior Essay

Debenhams Strategy of Consumer Buying Behavior - Essay Example Cultures keep on changing, and marketers need to be aware of cultural changes. Core values are the values that are most pervasive in a society. They must be enduring, and with respect to marketing, they must be consumer-related so that marketers can use them to understand consumption (Luna and Gupta, 2001, P.50). Culture is manifested by society in different forms and includes heroes, rituals, symbols and cultural values. Values are integral to the expression of culture. This stems from the verity that values are collectively shared by most people in a certain society. One of the noteworthy organizations that have a British heritage and with operations in the United Kingdom is the Debenhams. Debenhams has a global presence in more than twenty-five nations and operates more than 200 stores across the globe. Debenhams is known for its wide-ranging and unique brands that offer an immense deal of gratification to its customers. The corporation has diverse business ranging from clothing w ear, electric products, beauty products, as well as health products. This diversification has made Debenhams a market leader with yearly earnings surpassing the ?2 billion mark. To further its operations, Debenhams has embraced the concept of e-commerce through its online presence across nations. The online presence has attracted many online shoppers, ranking the corporation among the largest online retailers in the UK. The Company has over the years invested in British design through its portfolio of brands. This paper explores the cultural aspect of consumer behavior evaluating ways in which Debenhams can use them in its marketing mix (About Debenhams, 2013, para2). 1.2 Analysis of Debenhams’ strategy of incorporating culture into its marketing mix The aspect of culture is indispensable in any marketing endeavor as it heavily influences consumer buying behavior. Hofstede; a culture researcher held that culture refers to the social glue that keeps people of a certain group t ogether. Every culture has its manner of doing things, and this is what distinguishes in-group and out-group people. Culture provides a lens through which people shape reality. Culture acts as a reference guide when one intends to take a certain course of action such as buying a product (Luna and Gupta, 2001, p 50). Heroes In every culture, there are some behaviors and attributes that are highly regarded as role models. Individuals who observe and portray those behaviors to society are considered as heroes. One of the strategies that Debenhams uses in assimilating culture into its marketing operation is using such cultural heroes to influence consumer behavior. This is done by associating cultural heroes with certain brands or products (Arnould, Price and Zinkhan, 2005, P.76). Debenhams recently launched an ad campaign starring paralympian amputee Stefanie Reid in an effort to show diversity in its advertising. The campaign also features three models over 40, an elderly lady and a s ize 18 swimwear model. The company aims to turn the industry standard of young thin models. The company argues that the campaign is a reflection of its customers and demonstrates a broad range of body and beauty ideals. The company spokesman asserted that the company’s customers are not the same size or shape and thus the new lookbook celebrates diversity. The campaign aims to make people more comfortable with their bodies.

Assigment 1-1 Assignment Example | Topics and Well Written Essays - 500 words

Assigment 1-1 - Assignment Example There are many forms of popular culture and some of these include Films, fashion, Music, advertising, sports and magazines Popular culture production comprises of two levels and they include the encoding level and the decoding level, encoding occurs at the industrial level where cultural text are proposed and put together to produce popular culture. The decoding level refers to consumption of these cultural texts, the decoding level refers to the interpretation of these cultural text by the audience, when the audience comes i9nto contact with the cultural text he or she interprets it differently. Before the cultural text is released for consumption the producers must first take into consideration the interpretation of this cultural text, this include its effect, its influence, whether it is entertaining and whether it instructs of persuades, other complex interpretations include cognitive, emotional, ideology and behaviour consequences. Production of popular culture is drawn from myths, beliefs, rituals and heroic ideals. Popular culture is proposed by the mass media and given that the audience is large it plays a major role in the society, Antonio Gramsci introduced the concept of hegemony, hegemony is the power that is exercised by one social group to win the consent of the less dominant group without using force, it is an ideology of the dominant group achieved by engineering consensus by controlling cultural forms, he stated that the church promoted the acceptance of beliefs and culture that benefited the ruling class and therefore the survival of capitalism was as a result of acceptance. The understanding of popular culture is important in business, popular culture is produced in order to shape the perception of the masses, therefore when businesses are selling their products they will have to propose certain popular culture in order for the consumers to accept the product, this can only be done through the mass media whereby a certain cultural text is

Reigh by Elizabeth I Essay Example for Free

Reigh by Elizabeth I Essay By 1571, Elizabeth I had solved most of her internal and external problems that she had faced at the beginning of her reign? Assess the validity of this view In 1558 Elizabeth inherited a throne encumbered with various internal and external problems, due to the actions in previous reigns of the ‘little Tudors’. Internal problems referred to predicaments occurring in England and personal issues with the monarch, e.g. the religious settlement of Catholicism in Mary Tudors reign and rebellions posed a significant problem of domestic policy at the beginning of Elizabeth’s reign. External problems refereed to dilemmas occurring outside of England, e.g. Mary’s loss of Calais in 1558 produced the external possibility of French invasion during Elizabeth’s reign. Along with debasement of the coinage and inflationary pressures, it is evident that Elizabeth was presented with formidable problems at the beginning of her reign. The first major internal problem faced by Elizabeth at the start of her reign was her gender. The idea of a female monarch met hostility in Tudor England and Elizabeth was faced with criticism by the Protestant preacher John Knox who wrote ‘to promote a woman to bear rule, superiority, dominion, or empire above any realm, nation or city is repugnant by nature and a insult to God.’ However Elizabeth overcame the issue of her gender in her appointment of administrators and management of political matters. Immediately after coming to the throne, Elizabeth successfully established her royal and political authority by appointing William Cecil as her principle secretary, a successful partnership in government which lasted 40 years. Elizabeth then appointed Thomas Parry as controller of the household and Robert Dudley as Master of the Horse. The appointment of her friends and supporters highlight that Elizabeth overcame her internal problem of her gender as Elizabeth had successfully established her authority, despite being a female queen she was supported by influentia l male figures, thus advocating to Tudor England that the her reign will not suffer from political instability as Edward VI and Mary I reigns did. Elizabeth was intelligent in not making any further appointments as it made political sense to keep speculation alive of Mary’s councillors being reappointed, a political motive that worked for Elizabeth as 9 of Mary councillors assured Elizabeth of their loyalty. Elizabeth then went on to reduce the number of privy councillors from 39 to 19, 10 of who had served Mary, and Elizabeth kept nobles such as the Earl of Winchester  who had long political experience and had shown his excellence as an exchequer. Reducing the number of privy councillors allowed policy making to be more efficient and created a form of collective responsibility and corporate decision making within the council, thus Elizabeth had solved the internal problem of her gender as her changes to the privy council also meant that no individual could exert huge amounts of influence over her and the fixed membership assured Elizabeth of the councillors loyalty, a issue which caused the downfall of Somerset in Edw ard VI’s reign. Thus this supports John Guys interpretation of Elizabeth that she ‘controlled her own policy more than any other Tudor’ and her ‘instinct to power was infallible’ Elizabeth further solved the issue of her gender by maintaining good relations with Parliament, Elizabeth managed some issues under royal prerogative and allowed all member of the privy council to play a role in the management of Parliament, especially Cecil who played a important role in the deliberations of the commons with C.Maccafrey describing Cecil as a ‘crowns manager of political business.’ The election of the speaker under Elizabeth’s was a strong political motive as it benefited the crown in enjoying management of the House of Commons. Thus Elizabeth had succeeded in maintaining a strong parliament; supported by John Guy view ‘legislative business was properly directed.’ Elizabeth further overcame her internal problem by using public relations to influence her political authority. At her coronation on the 15TH January Elizabeth was welcomed as Deborah ‘the judge and restorer of Israel’. To be likened to an influential female is evidence that Elizabeth overcame the issue of her gender at the beginning of her reign, as it highlights the public’s acceptance of her as Queen. However it is debated by a minority of revisionists that Elizabeth did not solve the internal problem of her gender at the beginning of her reign. This is due to the fact that during Elizabeth’s 45 year reign, Parliament only met for a total of 3 years, and 11 out of 13 parliamentary sessions were to ask for revenue. Thus this enforces the view that Elizabeth was unable to work with parliament, supported by the excessive use of royal prerogative over issues Elizabeth did not wish to discuss. It is further argued that Elizabeth did not solve the issue of her gender as she was over ruled by Cecil on many occasions, for example Cecil threatened to resign in 1560 if Engl and did not support him in Scottish policy. The issue of Bishop  Oglethorpe not elevating the host during Elizabeth’s coronation mass is further indication of the unsolved problems which were existent at the beginning of Elizabeth’s reign. However I believe that Elizabeth did overcome the issue of her gender, as unlike previous monarchs, Elizabeth was never threatened to be overpowered by one of her administrators, and according to her tutor Roger Ascham ‘her mind had no womanly weakness, her perseverance is equal to that of a man’, thus this interpretation supports the fact that Elizabeth overcame the issue of her gender due to her abilities of choosing first rate advisors and having the remarkable gift of winning the devotion of the public. A further internal problem faced by Elizabeth at the start of her reign was the religious settlement after 1558. The legal status of the church had not been altered with the death of Queen Mary thus meaning that the English church remained in communion with th e Church of Rome, however Elizabeth was protestant. Thus Elizabeth solved the internal problem of religion through the introduction of the 1559 religious settlement. The act embraced two sets of parliament, the Act of Supremacy 1559 and the Act of Uniformity 1559. The Act of Supremacy restored the royal supremacy of the church which had been removed under Mary, the act replied heresy laws which had been revived under Mary and re-established communion in both kinds. The act further defined Elizabeth to be ‘Supreme Governor’ and not Supreme Head of the church, reflecting the assumption that only God could be head of the church. The act of Uniformity specified the use of a single Book of Common Prayer, specified that ‘ornaments of the church and of the ministers thereof’ should be those that were there I the second year of the reign of Edward VI and the act further laid down a punishment of a shilling for not attending church. The 1559 religious settlement also enforced the 1559 injunctions, which were a set of rules about the conduct of church services and the government of the church issued in the Queens name as the Supreme Governor. The first injunction stressed the ‘suppression of superstition’ (catholic practises such as candles). Thus the 1559 religious settlement highlight how Elizabeth overcame the issue of religion as there was a now uniformed principles of church services. Elizabeth overcame the issue of many bishops resigning due to not being able to take the Oath of Supremacy by appointing 27 new bishops, many of whom had opposed Mary’s religious policies and would support Elizabeth in the House of Lords.  The appointment of Matthew Parker as archbishop of Canterbury was a conscious strategy to reshape the hierarchy of England and further evidence that Elizabeth overcame the religious issue left by Mary. Elizabeth’s dislike of clerical marriage and prevention of musical culture in cathedrals and catholic colleges highlights the extent to which Elizabeth created a erastian nature of the church. Although it is argued that Elizabeth did not successfully resolve the internal issue of religion as according to historians such as Peter Lake the religious settlement had a two speed view, Elizabeth’s view that the settlement was final and complete and then the view of bishops that the settlement was simply a interim arrangement and full scale reform needed to be implemented. The religious settlement was not seen final by many historians as Neale argues that the Queen was conscious of the dangerous political situation with France, and therefore used the 1559 religious settlement to gain parliamentary confirmation of royal supremacy and delay any other significant changes in her reign. The puritan challenges to the settlement are further evidence of the religious settlement not being successful. The vestments controversy occurred due to failure of the convocation of Canterbury 1563 to secure reform, thus many bishops decided they did not wish to follow the rules of clerical dr ess outlined in the Act of Uniformity as they believed the albs and copes to be ‘popish’ and ‘superstitious’. Thus the Queen summoned Parker to enforce the rules, thus Parker threatened to remove preaching licences of anyone that did not obey and in 1566 issued the ‘Advertisements’. However 37 clergymen refused to sign and were deprived of their posts, this conflict expresses that Elizabeth did not solve the issue of religion as it highlighted that the Queen could not enforce her will in all respects and highlighted fundamental issues in the relationship of the Crown and the Church. However Elizabeth succeeded in her religious settlement and overcame her internal problem, she wished not to make ‘windows into men’s souls’ and thus allowed the survival of Catholics. An external problem faced by Elizabeth at the start of her reign was the issue of her marriage and succession. When Elizabeth inherited the throne in 1558, it was assumed that she would marry a prince and continue the Tudor line, as failure to marry would bring around a troubled succession. There were a number of suitors for Elizabeth, arguably her favourite being Robert Dudley of whom she arguably had a  Ã¢â‚¬Ëœemotional dependency’ on, however the suspicious death of his wife Amy led to the marriage never occurring, which pleased Cecil who was horrified at the prospect of his own power and influence being eroded. Thus Elizabeth chose not to marry and not to choose a successor, however she overcame the internal problem of this. By remaining unmarried, her authority remained undiminished and Elizabeth maximized the diplomatic advantages from the prolonged marriage negotiations. She used marriage talks as a form of foreign policy, e.g. marriage talks with the Habsburgs minimised the possible Catholic backlash to her Religious Settlement, and she gained financial benefits from Eric of Sweden. Not naming a successor also had benefits for Elizabeth, as it avoided any factions arising in the privy council and any unnecessary competitions for influence and power, as Elizabeth once commented ‘if my successor were known to the world, I would never esteem my state to be safe†. Although it can be argued that as Elizabeth died the virgin queen, she did not solve the issue of her marriage and succession due to never being married. As Elizabeth did not produce her own natural protestant heir, Elizabeth faced real threats from Mary Queen of Scots. Many English Catholics supported Mary’s claim to the throne and when Mary arrived in England there were several plots to dethrone or assassinate Elizabeth including the Ridolfi, Throckmorton and Babington plots. Although after Elizabeth’s death, James Stewart inherited the throne in a unchallenged succession, thus Elizabeth had solved the problem. The issue of foreign policy was Elizabeth’s biggest external problem during her reign. Elizabeth had inherited the throne at a time where finances were weak, with Sir John Mason declaring ‘our state can no longer bear these wars’. Thus Elizabeth wanted to secure Calais and conclude peace with the Scottish Queen as Elizabeth commented that â €˜the greatest burden of these wars resteth uponth Scotland’. Thus Elizabeth resolved issues of foreign policy in her reign by the signing of the Chaetae Cambersis in 1559 which brought peace along England, Scotland, France and Spain, France would retain Calais for eight years and then would be returned to England providing England had kept peace. However external problems of foreign policy occurred again after the death of Henry II who was succeeded by his son Francis who was married to Mary Queen of Scots. This led to a strong guise faction in France who sought to make Scotland an instrument of French policy making.. Thus England was  faced with the threat of invasion from Scotland and France. However Elizabeth resolved this issue by sending the Navy to the firth of forth to block French reinforcements from landing and sending an army to Leith where the bulk of the French force were situated. Elizabeth’s intervention meant the siege failed, and in 1560 the Treaty of Edinburgh was signed which forced Mary Queen of Scots to recognise E lizabeth as Queen and effectively weakened the Franco-Scottish alliance. Elizabeth had also succeeded in foreign policy with Spain as she avoided having a civil war with Spain, the policy of harassment by taking money from Spanish ships in Cornwell and Devon strengthened England’s finances. However it can be argued that Elizabeth did not solve the issue of foreign policy, Anglo Spanish and Anglo Dutch relations came to a halt after the Spanish harassments meaning that loyalty with Phillip had disintegrated thus Phillip began to support plots against Elizabeth such as the Ridolfi plot and the 1569 Northern Rebellion. Although I believe Elizabeth did solve her external problem to a small extent, as relations were improved but would still be another 14 years until Elizabeth could feel secure from threats to English stability. Thus at the end of her 45 year long reign, it is concrete to state that Elizabeth did successfully conquer most of her external and internal problems she faced at the beginning of her reign. Known as the ‘Golden Age’ by many historians Elizabeth was able to establish a secure Church of England and her reign also saw significant expansion overseas. Great explorers were encouraged such as Sir Francis Drake, Sir Walter Raleigh, and Sir John Hawkins. She achieved an excellent reputation as a good and wise ruler, who was truly loved by her people she was highly accomplished in the art of rhetoric and Public Relations Queen Elizabeth I surrounded herself with highly intelligent and loyal advisors such as Sir William Cecil, Sir Francis Walsingham and Sir Robert Cecil who gave her sound political advice and unlike the reigns of Edward and Mary, Elizabeth was able to expand overseas. Thus the internal and external problems at the beginning of reign soon became insignificant hurdles for the great queen, whose monarch is still described by historians today to be the greatest monarch in England.

Management Information Systems Essay Example for Free

Management Information Systems Essay Information Systems Failure: The Case of Computer-Aided Dispatch (Cad) System at London Ambulance Service 1. Introduction The LAS covers a geographical area of just over 600 square miles and handles emergencies for a resident population of 6.8 million people. The CAD project is one of the most frequently quoted UK-based examples of information systems failure that took place in early 1990s. The prominence of this particular case is due to the ‘safety critical’ nature of this system and the claim that 20-30 people may have lost their lives as a result of CAD failure. 2. Description of the Manual Dispatch System The manual dispatch system consists of: a) call taking, b) resource identification, and c) resource mobilization. Call Taking: Emergency calls are received by ambulance control. Control assistants write down details of incidents on pre-printed forms. The location of each incident is identified and the reference co-ordinates are recorded on the forms. The forms are then placed on a conveyer belt which transports them to a central collection point. Resource Identification: Other members of ambulance control collect the forms, review the details on the forms and decide which resource allocator should deal with each incident. The resource allocator examines the forms for a particular sector, compares the details against information recorded for each vehicle and decides which resource should be mobilized. The status information on these forms is updated regularly from information received via the radio operator. The resource is recorded on the original form which is then passed on to a dispatcher. Resource mobilization: The dispatcher either telephones the nearest ambulance station or passes instructions to the radio operator if an ambulance is already mobile. A number of problems exist with the manual dispatch system. Most problems are related to the time-consuming and error-prone nature of activities such as: identification of the precise location of an incident, the physical movement of paper forms, and maintaining up-to-date vehicle status information. Therefore, a Computer- Aided Dispatch (CAD) system was considered as a solution to overcome these problems. 3. The Computer-Aided Dispatch System 3.1 Purpose The objective of the CAD system was to automate many of the human-intensive processes involved in the manual despatch system. 3.2 How the CAD system was intended to work The essential features of the CAD system are shown in Figure 1 which illustrates how the system was intended to work in practice. British Telecom (BT) operators would route all 999 calls concerning medical emergencies to LAS headquarters. A total of 18 ‘receivers’ were then expected to record on the system the name, telephone number and address of the caller, and the name, destination address and brief details of the patient. This information would then be transmitted over a LAN to an ‘allocator’. The system would pinpoint the patient’s location on a map. The system was also expected to monitor continuously the location of every ambulance via radio messages transmitted by each vehicle. The system would then determine the nearest ambulance to the patient. Figure 1: The structure of CAD system at LAS Experienced ambulance ‘dispatchers’ were organized into teams based on three zones (south, north-east, and north-west). Dispatchers would be offered details of the three nearest ambulances by the system and the estimated time each would need to reach the scene. The dispatcher would choose an ambulance and send patient details to a small terminal screen located on the dashboard of the ambulance. The ambulance crew would then be expected to confirm that it was on its way. If the selected ambulance was in an ambulance depot then the dispatch message would be received on the station computer. The ambulance crew would always be expected to acknowledge a message. The system would automatically alter HQ of any ambulance where no acknowledgement was made. A follow-up message would then be sent from HQ. The system would detect messages that would tell HQ when the ambulance crew had arrived, when it was on its way to a hospital and when it was free again. 3.3 How the CAD system was built The CAD system was built as an event-based system using a rule-based approach and was intended to interact with a geographical information system (GIS). The system was built by a small software house called Systems Options using their own GIS software (WINGS) running under Microsoft Windows. The GIS communicated with Datatrak’s automatic vehicle tracking system. The system ran on a series of network PCs and file servers supplied by Apricot. 4. Events that Identified the Flaws of the CAD System On the night of the 26th October 1992 (Monday), things started to go wrong at the HQ of LAS. A flood of 999 calls apparently swamped operators’ screens and many of those calls were being wiped off screens for unknown reasons. Claims were later made that 20 to 30 people may have died as a result of ambulance arriving late on the scene. Some ambulances took over three hours to answer a call while the government’s recommended maximum was 17 min utes. Mr. John Wilby, the chief executive officer of LAS resigned within a couple of days of this event. A number of Members of Parliament called for a public inquiry. The Health Secretary initiated an inquiry and the findings were eventually published in an 80-page report in February, 1993, which immediately became headline news in both the computing and the national press. 5. Findings of the Inquiry The inquiry found evidence of poor management practice, high technological complexities and unfavorable operating environment involved in the implementation of the CAD system in LAS. Systems Options, the company responsible for developing the major part of the CAD system had no previous experience of building similar type of systems. This company, which had won the  £1.1 million contract for the development of the CAD system in June 1991, was found to have substantially underbid an established supplier (McDonnellDouglas). Hence, Systems Options was under serious pressure to complete the system quickly. The managing director of a competing software house wrote various memoranda to LAS management in June and July 1991 describing the project as ‘totally and fatally flawed’. It appeared that Mr. Wilby ignored what amounted to an over-ambitious project timetable. Furthermore, an audit report by Anderson Consulting which called for more finance an d longer time scales for the CAD project was suppressed by the project managers. The board of management of LAS was even misled by the project team over the experience of Systems Options and the references supplied by Systems Options were not thoroughly investigated. Due to the extreme time pressure to develop the CAD system within the allocated timeframe, the project team responsible for developing the system practically did not follow any standard systems development approach. As a result, the resultant software was incomplete and unstable. In January 1992, phases one and two of the project began live trials. In March 1992, phase two of the trials was temporarily suspended due to the discovery of system errors. In October 1992, phase three was terminated after two days of reported chaos described above. Questions were raised about the complexity of the technical system. In the manual dispatch system, communication between HQ and ambulances is conducted via telephone or voice radio links. In the CAD system, links between communication, logging and dispatching vi a a GIS were meant to be automated. The automation was completed but no performance testing was thoroughly performed due to the rushed approach to meet the deadline. The system was lightly loaded at start-up on the 26th October, 1992. Any problems, caused by the communications systems (e.g. ambulance crews pressing wrong buttons, or ambulances being in radio black spots) could be effectively managed by staff. However, as the number of ambulance incidents increased, the amount of incorrect vehicle information recorded by the system also increased. This had a knock-on effect in that the system made incorrect allocations on the basis of the information that it had. For example, multiple vehicles were sent to the same incident, or the closet vehicle was not chosen for the dispatch. As a result, the system had fewer ambulance resources to allocate. At the receiving end, patients became frustrated with the delays to ambulances arriving at incidents. This led to an increase in the number of calls made back to the LAS HQ relating to already recorded incidents. The increased volume of calls, together with a slow system and an insufficient number of call-takers, contributed to significant delays in answering the telephones which, in turn, caused further delays to patients. At the ambulance end, crews became increasingly frustrated at incorrect allocations and this led to an increased number of instances where they failed to press the right status buttons. The system therefore appears to have been in a vicious circle of cause and effect. There was also an apparent mismatch of perspectives among LAS management, HQ staff, and ambulance staff. The system has been described as being introduced in an atmosphere of mistrust by staff. There was incomplete ownership of the system by the majority of LAS staff. The hardware and software suppliers involved in this project reported low staff morale and friction between LAS management and workforce. In other words, an atmosphere of hostility towards the computing systems was observed. One of the reasons for low staff morale was that control room staff lacked previous experience of using computer systems. 6. Conclusion In summary, no single element of the case can be regarded as the sole cause for the failure of the CAD system in LAS. The description demonstrates that failure of information systems projects tend to be multi-faceted in nature. Discuss Questions: a) Discuss the CAD system in terms of Interaction Failure. b) What lessons can be learned from the failure of the CAD project in LAS?

Evaluating Customer Retention Methods used by Coca Cola

Evaluating Customer Retention Methods used by Coca Cola A consumer is a person who spots a need or desire, and then looks for the best way to satisfy his or her need either by purchase or acquisition (Solomon et al, 2010). Consumer behaviour as defined by Solomon et al (2006) is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs or desires. Customer retention is vital these days and organisations are looking for the best way to please and satisfy the interest of their consumers. According to Fill (2009), the understanding of the buyers behaviour makes marketing strategies and plan come out successful. The Coca-Cola Company is soft drink industry that has been able to build its brand loyalty with its consumers over its years of operation, despite the highly competitive market (Euromonitor, 2010). But this success would not have been realistic without understanding who the consumer is, what the consumer needs and how the consumer behaves. The Econo mic recession was a trying time for companies which led to the closures of some and loss for majority, the soft drink industry is not an exception and Coca- cola which falls under the soft drink industry will be analysed on how effective the management of their consumers was to in ensuring their survival in the recession. 1.1 A brief summary of The Coca- Cola operations The Coca-Cola Company (TCCC) is the largest manufacturer, distributor and marketer of non alcoholic beverage, concentrates and syrups in the world. Coca-cola has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, which are now sold in more than 200 countries in the world. (Coca-cola, 2010). Coca- cola first got to Britain in the year 1900, after Charles Candler brought a jug of syrup along on a visit to England. Soon after, in the early 1920s, it went on sale at the London Coliseum and in Selfridges. Since then coca-cola Britain has come up with innovative soft drinks namely: Coca-cola; Diet Coke; Coca-cola zero; Sprite; Sprite zero; Fanta;Fanta Zero; 5 Alive; Schweppes; Schweppes zero; Powerade; Powerade zero; Kia ora; Kia ora(no added sugar); Dr. Pepper; Dr. Pepper zero; Lilt; Lilt Zero; Oasis; Oasis extra light; Glaceau vitamin water and Relentless. (Coca-cola, 2010) With about 4,650 employees, Coca-cola GB claims to have sold 228million cases in 2008. Pic. 1.1 The Coca-Cola Company Great Britain brands Available on this link- http://www.coca-cola.co.uk/brands/ 1.2 An overview of the soft drink industry in Great Britain Mintel (2010) stated that close to one-quarter of companies in the UK soft drinks market is growing at more than 10% per year. Some of the main players in the UK soft drink industry include Coca-cola, Pepsi cola UK, Tropical UK, Nestle UK etc to mention but a few. The British Soft Drinks Associations 2010 UK Soft Drinks Report found that the overall market grew by 1.7% in 2009, with total consumption reaching 14,140 million litres, at a retail value of  £13.224 billion (Mintel, 2010). The British Soft Drinks Assocaition (2010) stated that it was encouraging to see that the soft drinks market was holding up during the economic downturn. According to M intel (2010), for the second year running, Coca-cola topped interbrands best global brands table, placing it above its competitors in the soft drink industry. The coca-cola company has continued to focus on expanding its business through taking tactical places in niche soft drinks producers, by purchasing a stake in UK smoothie produce r, Innocent Drinks (Euromonitor, 2010). 1.3 The recession in United Kingdom Recessions occur during the down or contraction phase of the business cycle. The term business cycle refers to the familiar ups and downs of economic activity. (Pearce and Michael 2006). Furthermore, Pearce and Micheal (2006) opined that recessions cause significant declines in resources available to the firm because customers spend less, lenders lend less, and competitive rivalry increases. Initially, the behaviour of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Industrial and business customers may become disloyal, demand renegotiated contract terms, and alter purchase patterns. Also by Pride and Ferrell (1995), recession is a stage in the business cycle during which unemployment rises and total buying power declines, stifling both consumers and business peopless propensity to spend. The UK economy was growing faster than the average for the Euro zone throughout most of this decade. However, an abrupt slowdown began in 2008 and the economy entered a recession in the third quarter. According to Euromonitor (2010), real gross domestic profit fell by 4.9% in 2009, making this the UKs longest post-war recession. The UK has been harder hit than many countries because of its large financial sector. The fiscal position has deteriorated over the past several years. The deficit was pushed even higher as a result of the bailout of large banks. The number of unemployed also rose by 50% during the recession with 800,000 jobs being lost (Euromonitor, 2010). The recession led to business closures, job losses and a lack of employment opportunities in the UK (Athey, 2009). This first global recession in the new era of globalization, started in the US, spread to Europe, and eventually became global; its the worst economic crisis since the great depression. (Stiglitz and Joseph, 2 009). 1.4 The Coca-Cola Company and the recession TCCCs gross profit margin decreased to 64.2 percent in 2009 from 64.4 percent in 2008, primarily due to foreign currency fluctuations, adverse geographic mix as a result of expansion in their up and coming markets, current focus to steer better reasonable initiatives across different major markets and unfavourable channel and marketing mix in some certain markets. (Coca-Cola, 2010). Even though there was a slight decrease (0.2%) in their profit margin compared to the previous year, TCCC arguably performed well despite the economic downturn. The unit case volume in TCCC is one of the measures of the fundamental strength of the company because it helps to measure progress at their consumer level. In Europe, the sales volume of year ended 2009 versus year ended 2008 shows that the unit case volume in Europe decreased 1 percent, caused mainly by the ongoing hard macroeconomic situations in most part of Europe. These hard macroeconomic conditions influenced major markets and caused a decline in the unit case volume of 8 percent in South and Eastern Europe, 4 percent in Iberia and 2 percent in Germany. The volume declines in these markets were partially made up for by 6 percent unit case volume growth in France and 4 percent growth in Great Britain.(Coca-cola, 2010). Table 1.1- Financial result of The Coca-Cola Company Year Ended December 31, 2009 2008 2007 2006 2005 (In millions except per share data) SUMMARY OF OPERATIONS Net operating revenues $ 30,990 $ 31,944 $ 28,857 $ 24,088 $ 23,104 Net income attributable to shareholders 6,824 5,807 5, 981 5, 080 5, 872 GROSS PROFIT 19,902 20,570 18,451 GROSS PROFIT MARGIN 64.2% 64.4% 63.9% PER SHARE DATA Basic net income $ 2.95 $ 2.51 $ 2.59 $ 2.16 $ 2.04 Diluted net income 2.93 2.49 2.57 2.16 2.04 Cash dividends 1.64 1.52 1.36 1.24 1.12 BALANCE SHEET DATA Total assets $ 48,671 $ 40,519 $ 43,269 $ 29,963 $ 29,427 Long-term debt 5,059 2,781 3,277 1,314 1,154 1.5 Scope of Study The interest of this study lies mainly with The Coca-cola Company, focusing on Coca-cola Great Britain as the scope of study. This study also examines the level at which the recession affected the sales in coca-cola and the consumers attitude towards the purchase of coca-cola. CHAPTER TWO 2.0 Key Consumer Behaviour Aspects Three key consumer aspects have been carefully selected from Jiang (2010) as explained in the Consumer Behaviour Lectures; the following aspect of the consumer behaviour may have influenced the continuous purchase of coca-cola products despite the economic downturn- the buying process, Attitude formation and Motivation. 2.1 The Buying process A buying decision making process is the selection of an option from two or more alternative choices (Jiang, 2010). Coca-colas consumers can be explained in Consumer as a Problem Solver (Habitual Decision Maker). A habitual decision maker makes choices that are characterised by an impulse made with little effort and without conscious control (Solomon et al, 2006). Coca-colas brands are low involvement products and so require little information search. Most decisions made by people who consume coca-cola are with little or no conscious effort. Coca-cola consumers purchase Coke for example based on a habit that has been formed over time. Also the Evaluation of alternatives can be used to explain the brands resistance to the recession, much of the consumers effort that goes into a purchase decision develops at the stage in which a choice must be made from the accessible alternatives (Solomon et al, 2006). In many cases, there are a number of alternatives (such as water, soft drink or alcohol) a consumer could consider in satisfying a biogenic need, i.e. to conquer thirst. A consumer that has formed a habit overtime to purchase diet Coke for example will always have in mind a diet coke whenever hes thirsty. Branding can also be an influence on the evaluation of alternatives. In a survey of Global Brands, Inter Brand and Business Week identified the significance for companies to create communities around their products and services, which gives the customers the opportunity to feel as if they own the brand (Solomon et al, 2006). Fill (2009) also supported that as a brand becomes established with a buyer, so the psycholo gical benefits of ownership are preferred to competing offerings, and a form of relationship emerges Coke is not only seen as a drink by its consumers, but seen in the light of its heritage and relationship with them( Payne,2007). Brands also create impressions and strong feelings so much that when people see the coke bottle with its red label, and the content, people suddenly feel thirsty and the need to have a drink (Riesenbeck and Perrey, 2007) According to Mintel, (2010), the Interbrand ranked Coca-cola as the number one global brand in the year 2009 and 2010 respectively. Brands can influence a consumers choice in a decision making process, in a study conducted, 51percent of consumers preferred Pepsi over Coke , while in an open test, only 23percent preferred Pepsi over coke(Jenkinson, 1995). In my opinion, Coca-cola consumers have developed a relationship with the brand, which makes them to choose coca-colas brands amongst all other alternatives even in a recession. The econom ic downturn did not affect consumers choices, habits did not change despite the recession; coca-cola consumers did not change their product preferences because a habit has been formed over time. Table 2.1 Buying Decision making process Evaluations After purchase behaviour/feeling Involvement Information search Need recognition Need Purchase Decision Identity Alternatives Source- (Jiang, 2010) 2.2 Attitude Formation Attitude is a persons learned predisposition, tendency to respond to an object in a consistently favourable or unfavourable way (Allport, 1935) as cited by (Jiang, 2010). An attitude formed, lasts over a period of time, an attitude towards what a person eats or drink or developing an attitude towards different brands (such as drinking diet Coke rather than drinking diet Pepsi) or also having an attitude towards a general consumption pattern(such as eating twice to eating once in a day) (Solomon et al, 2006). The Utilitarian Function which is related to the basic principles of reward and punishment will be used to explain why TCCC was not entirely affected by recession. Attitudes are formed based on the presumed product qualities (either pleasure or pain) (Solomon et al, 2006). Attitudes influence a consumers decision making and the goal of a marketer is always to create a positive attitude towards a product or change existing attitudes (Fill, 2009). In a recent research conducted by TCCC to evaluate consumers attitudes towards its brands, it revealed that coca-cola is the brand most associated with happiness (Coca-cola, 2010). The result of the survey revealed that over a half of the people that participated in the research said its the taste that makes them smile others said sharing a bottle of coca-cola with family and friends can provide an opportunity to spend time together (Coca-cola, 2010). Coca-cola consumers have developed an attitude overtime, so the recession would not change their product preference but might just alter their consumption pattern (such as reducing the intake of one three bottles per day to two bottles per day). The theme of the TCCC also stresses straight forward benefits (Coca-cola.Open Happiness). TCCC develops strategies to penetrate their consumers lifestyle to pass a message. In order to promote Coca-Cola Zero (one of Coca-Colas brands),TCCC partnered with the Twentieth Century Fox and director Ja mes Camerons for his epic-adventure and blockbuster film Avatar. This promotional strategy helped to form an attitude towards Coca-Cola Zero and raise its awareness. They also use promotional activities and sponsorship of events such as sponsoring the premiership in England and Scotland to reach a large and well defined audience (football fans) and consumers attitude are formed through these sponsorships in making a purchase decision. Attitudes towards coca-cola could also be formed by the yearly coca-cola adverts, as supported by Pearce and Micheal (2006) aggressive marketing campaigns may be more effective during recessions, as competitors feeling the pinch might attempt to forestall losses by reducing their advertising. During the recession, TCCC, engaged in massive paid advertising to reinforce their brands in the minds of the consumers. Also towards the end of each year, coca-cola does an advert, using the Christmas theme to convey its message to its viewers. The viewers feelings about the context in which an advertisement appears can also influence brand attitudes (Solomon et al, 2006). Liking this Christmas themed adverts would naturally link us to Attitude Formation (three hierarchies of effects), Affect, Behaviour and Beliefs. Affect (like the brand), behaviour (buy the brand), belief (feel satisfied with the brand) or belief (create awareness of the brand), behaviour (buy the brand), affect (like the bra nd) or belief (create awareness of the brand), affect (like the brand), behaviour (buy the brand). Attitude formed over time influences a consumers purchase behaviour, in spite of the recession, it can be argued that the attitude of the TCCCs consumers did not change, and there was a continual process in consumers purchase pattern. Coca-cola was not so affected by the recession because of the consumers favourable attitudes towards their products Table 2.2 Three Hierarchies of Effects Attitudes based on cognitive information processing Affect Attitudes based on behavioural learning processes Behaviour Behaviour Behaviour Beliefs vvv Beliefs vvv Beliefs vvv Attitudes based on hedonic consumption Affect Affect Source- (Jiang, 2010) 2.3 Motivation Motivation is the driving force within individuals that impels them to action, this driving force is produced by a state of tension which exists as the result of an unfilled need (Jaing 2010). Every action is done for a reason. Motivation refers to the process that cause people to behave as they do, motivation occurs when a need (Utilitarian-consumers practical benefits or Hedonic-consumers emotional benefits) is aroused that the consumer wishes to satisfy. The desired end- state is the consumers goal. The degree of arousal is called a drive (Solomon et al, 2006). The purpose of purchasing a drink would be to satisfy a biogenic need, i.e. to conquer thirst. For a consumer to now choose a diet coke because hes thirsty is called psychogenic. Coca-cola motivates its consumers through its themed message (Open Happiness), and this can be explained in the hedonic needs (Consumers emotional benefits) The survey TCCC conducted for their consumers shows that the taste of coca-cola makes them happy. What motivates a consumer might be different compared to the other consumer. A regular coke consumer willing to reduce his sugar consumption will be happy to switch to coke zero which has no sugar and less calories. According to British Soft Drinks Association, (2010), Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs. The industrys ability to provide the public with a wide range of enjoyable and affordable drinks will ensure it remains resilient despite the tough economic climate. TCCC also motivates its consumers by regularly innovating different products to suit specific needs, e.g. no sugar drink (Coke zero). Also viewing it from the Consumer involvement angle, TCCC also motivates its consumers by connecting with millions of them every day through their brands Facebook pages, Twitter and influential blogs, creating a dialogue that allows TCCC to build their brand assets an d strengthen their consumer relationships. Solomon, (2006) defines involvement as a persons perceived relevance of the object based on his/her inherent needs, values, and interests. Through this Fans page on facebook and twitter, consumers can access their advertisements, Coca-Cola applications and downloads, and get live updates from the company. Also TCCC involves their consumers through the Coca-Cola Freestyle machine, this makes the consumers beverage innovators by giving them choices and variety to make more than 100 different branded beverages at the touch of a button, this provides fun, and a relationship that connects the company with its consumers. (Coca-cola, 2010). TCCC motivates their consumers by associating with things that will be of interest to the consumers, for example; on their website is a calculator used for checking amount of calories and quantity of drinks consumed every week so as to help consumers monitor their calorie intake in having a healthy diet and lif estyle. This can help motivate a consumer to purchase TCCCs product because they have shown the consumer the consumer that in as much as they want to make profit, they also care about them and their health. The recession did not really affect TCCCs sales because of the motivation TCCC tries to create and the relationship they have been able to build overtime with their consumers. CONCLUSION 3.1 Conclusion Understanding consumers behaviour is key to having a successful company; marketers need to deepen their research on their consumers because the consumers are becoming aware of the important role they play in their consumption pattern. Competitors are always also looking for tactics to grow and influence new consumers, and any organisation that does not meet up with consumers expectations would be losing a consumer. Companies should look for ways to retain their current customers and also focus on getting new ones attracting new customers should be a priority in a recession (Pearce and Michael 2006). Organisations should actively engage their customers more than before.

Aids in the thrid world country :: essays research papers

In 2004 circa 95 thousand people died in Latin America. Cause of death? In a world of today where there is an abundance of bloodshed and carnage, surprisingly violence is not the primary cause of death but AIDS is. Having taken health classes for over five years, HIV/AIDS and STD ¡Ã‚ ¯s were not new or surprising. I became apathetic and impassive to such related issues. It seemed like something distant and remote that would never happen to me. But then a startling news article that stated in large bold letters,  ¡Ã‚ °Brazil houses one-third of the carriers of the HIV virus in Latin America ¡Ã‚ ± caught my attention. In the article it stated that in 2004, circa 95 thousand people died of Aids in Latin America and there were 240 thousand new people diagnosed with HIV. This daunting article was a revelation. It awoke me from the beautiful and hygienic fairy-tale world I was in and dropped me into arms of the real world, where AIDS and STD ¡Ã‚ ¯s are not that remote and it could happen to anyone. In Latin America out of the 400 million inhabitants nearly 1.7 million are carriers of the virus that causes AIDS. This incurable deadly virus is spreading in a frightening manner. People diagnosed with HIV are increasing by 25% each year in Latin America. The cause is due to ignorance. People tend to believe that only homosexuals are affected by the virus. What they are unaware of is that HIV is caused by exchange in blood, semen, or other bodily fluids. Therefore everyone is susceptible to the virus, primarily consumers of injectable drugs and people that have multiple sex partners and those that don ¡Ã‚ ¯t use protection during the act of intercourse. This issue is important, firstly because a third of the carriers of the virus live where I live. Consequently it made me more conscious and aware of the environment I live in and it also made me a more grateful person. Secondly it is a serious issue that is burgeoning and if not contained could in the long run expunge a large population of people in Latin America. Immediate containment of the virus is imperative. In order to reduce the spread of the virus most importantly people should become educated and conscious of the virus. In a country where a large portion of the population is from the lower class not many people received proper sex education consequently public awareness of this issue is low if almost negligible.

The History of Puerto Rican Migration :: Historical Puerto Rico Immigration Essays

The History of Puerto Rican Migration Through out the twentieth century Puerto Rican immigrants have played a major role in the United States’ labor force, cultural identity, and in politics. From the 1920’s, when the cigar makers waged their union battles, attracting the attention of other trade unions to Puerto Rican workers. Today the Puerto Rican Political Action Committee of Connecticut (PRPAC) is a major player in state politics, by supporting candidates and getting the Puerto Rican community involved in the elections of the state, but also the city of Hartford. In the "Memoirs of Bernardo Vega: A Contribution to the History of the Puerto Rican Community in New York", Vega talk about finding a voice for the laborers of the city and fighting for equal opportunity for all workers. In Jose Cruz’s "Identity and Power: Puerto Rican Politics and the Challenge of Ethnicity", he talks about in today’s society how Puerto Ricans must stay together in the battle to be heard by the government. As a result of protests against the imprisonment of Eugene V. Debs, a massive strike broke out in July of 1919. The strike stopped all cigar production in New York City, slowly spreading throughout the United States. Quickly unions began to see the importance of the Puerto Rican worker. This strike had many benefits for Puerto Rican workers. Soon after, Puerto Rican laborers began to enjoy the same wages and hours as other immigrant workers from other countries. However, the most notable result of the cigar makers’ strike was that for the first time Puerto Rican delegates were able to participate in the meetings of the union members. The cigar makers’ strike led to other strikes by different Puerto Rican laborers to call the attention of their owners to the fact that the Puerto Rican labor force was a group that was not going to be pushed around. On December 2, 1922 the Liga Puertorriquena was formed. Composed of an array of social, intellectual groups that had never before taken up the position of the workers’ struggle, Liga Puertorriquena was the first major effort to unify the concerns of the entire community. This new group now had the backing of the Puerto Rican community to make their voice heard in the city. Puerto Ricans were now able to protest and have an impact on what was going on both in the community and back on the island.

Natural Variations In Climate And Human Health Environmental Sciences Essay

The El Nino/Southern Oscillation is a natural fluctuation in the Earth ‘s clime. The fluctuations associated with the El Nino/Southern Oscillation may be used as a theoretical account for future clime alteration and its attendant wellness effects. It is no premise that anthropogenetic clime alteration is happening and the environmental wellness effects associated with it are traveling to be one of the greatest challenges of our clip. As our apprehension of anthropogenetic clime alteration increases it is every bit of import to hold a basic apprehension of natural fluctuations in the Earth ‘s clime. Furthermore, a better cognition of those countries that experience extremes associated with the El Nino/Southern Oscillation ( ENSO ) may clarify some of the future impacts of planetary clime alteration. The focal point of this literature reappraisal is an scrutiny of the natural fluctuations associated with the ENSO and its impacts on human wellness globally. I reviewed major findings from publications, thesiss, and internet media sing clime alteration, ENSO, and public wellness. My aim was to reexamine articles that clarify the planetary effects of natural fluctuations in clime, specifically ENSO and wellness by integrating the undermentioned inquiries: What is the El Nino/Southern Oscillation? What are the wellness effects of three chosen illustrations of environmental alterations ( catastrophes ) associated with ENSO. I have designed my research and reappraisal to follow an Earth scientific discipline position on planetary alteration, adapted from a publication by the Johns Hopkins university imperativeness ( Aaron and Patz 2001 ) .WHAT IS THE EL NINO/SOUTHERN OSCILLATION?Get downing with the empirical literature on Earth scientific discipline and public wellness, I foremost reviewed the work of Aaron and Patz ( 2001 ) . The work is a digest of research related to the subject of ecosystem alteration and human wellness. The chapter by Fisher ( 2001, 233-250 ) was peculiarly enlightening and descriptive. It provided a good starting point in understanding what ENSO is. This chapter provided a reasonably comprehensive yet apprehensible account on the â€Å" forces † behind ENSO, peculiarly the Earth ‘s energy rhythm. Although this publication is clear, it did n't further a solid reading of the ENSO anomalousness. I attributed this ambiguity to the fact that the range of this book is much broader than the focal point on natural clime variableness. In seeking to associate proposed and observed wellness effects to the ENSO it is critical to hold a reasonably comprehensive apprehension of what it is. For this intent, I reviewed publications by the National Oceanic and Atmospheric Administration ( NOAA ) , the Intergovernmental Panel on Climate Change ( IPCC ) , and the United Nations Food and Agriculture Organization ( FAO ) . The publication by NOAA was presented in an apprehensible yet simplistic format. A part of their web site a page is dedicated to the ENSO, but it does non provided a clear account of what it is. Further research into the NOAA web site led me to the National Weather Service ( NWS ) â€Å" Climate Prediction Center † , where they have a measure by measure tutorial of ENSO and clime variableness. I performed a qualitative comparing of all ENSO specific literature from the IPCC, NOAA, NWS, and FAO. The four studies had the same basic information, while the IPCC was by far the most comprehensive. The lite rature reappraisal for this part must be limited to merely a qualitative analysis because the forces behind ENSO are immensely interrelated and complex. A full synthesis of this information is good beyond the range of the paper. The most of import facet of my comparing is specifically related to assorted definitions of ENSO. EL NINO DEFINED I decided to add this subdivision due to the ambiguity I encountered sing the scientific discipline behind ENSO. As my research progressed it became clear that this ambiguity was non due to a deficiency of information, but due to a general consensus that the factors doing ENSO are extremely legion and interconnected. In consequence, a quantitative definition of ENSO can non be exactly developed. Furthermore, what constitutes a quantitative ENSO in one portion of the universe is different in other parts, hence any quantitative definition of ENSO would hold to be location specific ( Ternberth 1997 ) . In my comparing of the above literature, the definitions of ENSO were all qualitative and similar. For this ground I sought specific literature sing the definition of ENSO. The most formal definition that encompasses the battalion of utilizations is as follows: El Nino ‘el ne – ‘ nyo – noun [ Spanish ] 1: The Christ Child 2: the name given by Peruvian crewmans to a seasonal, warm southward-moving current along the Peruvian seashore & lt ; la corriente del Nino & gt ; 3: name given to the occasional return of remarkably warm H2O in the usually cold H2O [ upwelling ] part along the Peruvian seashore, interrupting local fish and bird populations 4: name given to a Pacific basin-wide addition in both sea surface temperatures in the cardinal and/or eastern equatorial Pacific Ocean and in sea degree atmospheric force per unit area in the western Pacific ( Southern Oscillation ) 5: used interchangeably with ENSO ( El Nino-Southern Oscillation ) which describes the basin broad alterations in air-sea interaction in the equatorial Pacific part 6: ENSO warm event equivalent word warm event opposite word La Nina [ Spanish ] the immature miss ; cold event ; ENSO cold event ; non-El Nino twelvemonth ; anti-El Nino or anti-ENSO ( dyslogistic ) ; El Viejo ‘el vya- Ho – noun [ Spanish ] t he old adult male. ( Glantz 1996 )EL NINO RELATED DIASTERS AND HEALTH EFFECTSHarmonizing to Kovats ( 1996 ) , â€Å" The consequence of El Nino on catastrophes is strong plenty to be evident at a planetary degree. In an mean El Nino twelvemonth, around 35 per 1000 people are affected by a natural disaster-more than four times that in non-El Nino old ages, based on 1963-93 informations † ( 1483 ) . The wellness impacts of natural catastrophes are both immediate and long lasting ( Haines, et Al. 2006 ) . In order to derive a better apprehension of the specific wellness impacts of ENSO catastrophes I reviewed literature based on the two major conditions events associated with ENSO, heavy rainfall and drouth. I farther separated these events into three degrees of badness: 1 ) Drought ; 2 ) increased rainfall ; 3 ) Deluging. In add-on, I want to synthesise this information to give an overview of the planetary effects of ENSO from developing to developed states.DroughtENSO as defined above is an addit ion in sea surface temperature in normally cool H2O in the eastern Pacific Ocean. During a terrible ENSO the warm H2O that remains suspended in the western Pacific travels east, therefore diminishing rainfall in the West Pacific and increasing it in the eastern Pacific. This alteration alters the rainfall patterns across the Earth. Harmonizing to Haines et Al. ( 2006 ) , the figure of people worldwide affected by drouth is influenced strongly by the ENSO rhythm. Droughts have a broad consequence on wellness runing from nutrition to forest fires doing air pollution, peculiarly in low-income states. Haines et al. raise of import inquiries on the construct of exposure and unexpected wellness results. Vulnerability has been discussed in literature as a cardinal construct for understanding how populations adapt to climate alteration and variableness ( Mertz, et al 2009 ; Moran, et Al. 2006 ; Patz and Kovats 2002 ; Solomon, et Al. 2007 ) . It is widely accepted that the most vulnerable populations to climate alteration and fluctuation occupy the low income developing states. This has a great trade to make with the fact that many dwellers of developing states rely to a great extent on subsistence agribusiness. Furthermore, with drought one would anticipate malnutrition but there can be many other unanticipated wellness effects. As a specific illustration I refer to Moran et Al. ( 2006 ) and the survey of ENSO related drouth in Amazonia. This paper provides a good description of the exposures of developing states to drought and its unexpected wellness results. Moran et Al. depict this relationship by associating increased forest fires due to ENSO and swidden agribusiness with inauspicious respiratory wellness effects caused by fume and particulate affair. The most ENSO drought prone countries include: Sub-saharan and southeasterly Africa, northern Australia, Indonesia, Papua New Guinea, western Pacific Island Nations, and north-east Brazil. Most of these countries lay within developing states of the southern hemisphere, which are besides the most vulnerable to these conditions extremes.Increased RainAlthough the most vulnerable groups to climate alteration and fluctuation are the developing states, this does n't intend that effects are limited to these geographic countries. ENSO has really of import wellness effects around the Earth. Literature sing increased rainfall and increased incidence of hanta virus pneumonic syndrome ( HPS ) in the sou'-west United States serves as an illustration of ENSO wellness effects in developed states. Harmonizing to the Centers for Disease Control ( 2004 ) , during an ENSO event increased rainfall across the southern parts of the United States every bit good as parts of Central/South America creates an improved gnawer home ground, the major vector of HPS. The literature by the CDC is web-based and although it has been updated in is in direct relation to the 1998-99 ENSO event. In a thesis by Conley ( 2006 ) , an in-depth survey of HPS in the sou'-west United States is conducted. Conely ( 2006 ) describes the increased incidence of HPS in the southwest U.S. with endorsing from the trophic cascade hypothesis. The southwesterly cervid mouse is the primary vector for HPS in worlds. During an ENSO event the sum of flora is increased due to increased rainfall. In consequence, the population denseness of cervid mice is increased and so is HPS. As the ENSO warm event passages into a cold event ( La Nina ) , rainfall lessenings in the southwest U.S. and these rodent populations begin looking for nutriment in human homes. The increased contact between septic gnawers and worlds increases the incidence of HPS. Other literature ( Kovats 1999 ; Patz and Kovats 2002 ; Haines 2006 ; Parmesan and Martens, 2009 ) describes farther instances of ENSO and increased infective disease incidence as a consequence of increased rainfall. Further surveies have found positive correlativities between ENSO and malaria, rift vale disease, cholera, and others.DelugingImplosion therapy is the most common natural catastrophe in both development and developed states ( Ahern, et al 2005 ) . For this part of the paper I reviewed epidemiologic grounds of inundation related wellness impacts and ENSO events. On a planetary graduated table, ENSO is non associated with hazard of flood-related catastrophes because inundations are really localised ( Kovats 1999 ) . However, the increased rainfall associated with ENSO has specific effects on the water partings of many states throughout the universe. Harmonizing to Patz and Kovats ( 2002 ) ENSO frequently increases the hazard of implosion therapy of rivers. Besides: â€Å" Immediate effects are mostly decease from submerging and hurts caused by being swept against difficult objects. Medium term effects include additions in catching diseases caused by consumption of contaminated H2O ( for illustration, cholera or hepatitis A ) and contact with inundation Waterss ( for illustration, swamp fever ) . † ( pg. 1096 ) In inundation conditions, there is a greater possible for increased transmittal of disease, particularly in countries where the population does non hold entree to clean H2O and sanitation ( Ahern, et Al. 2005 ) . Direct illustrations of increased disease transmittal as a consequence of ENSO related implosion therapy is seen in Brazil where hazard factors for swamp fever included implosion therapy of unfastened cloacas and streets. Furthermore, the 1982 El Nino event caused extended implosion therapy in several states in Latin America and fostered crisp additions in malaria ( Ahern, et al 2005 ) .DecisionThis reappraisal provided a brief expression at the ENSO anomalousness and its effects on human wellness. ENSO increases the hazard of drouths and inundations across the Earth. In add-on, there is strong epidemiologic grounds that supports an association of these events and the transmittal of certain diseases. These associations and the affects span the Earth, but the most vulnerable populations are those in the underdeveloped states. The literature reviewed nem con agreed that ( in the short term ) there is a drastic demand to supply information and tools that let these populations to fix for such conditions anomalousnesss. Particularly in countries where ENSO can faithfully be associated with regional or local clime fluctuations such as drouths and inundations ( Kovats, et Al. 1999 ; Moran, et Al. 2006 ; Haines, et Al. 2006 ) . Furthermore, long term guesss in the literature agree as clime continues to increase there is a high likeliness that ENSO conditions anomalousnesss will beef up in badness, continuance, and frequence ( Ashok and Yamagata 2009 ) . An accurate apprehension of this will supply a greater ability for all to restrict exposure to climatic fluctuations and make new schemes for wellness contrivers to cut down disease hazard.